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America is running out of White Claw hard seltzer

Natural light hard seltzer? Anheuser-Busch leans toward the trend

"We are working 24 hours to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, senior vice president of marketing at White Claw, told CNN. "White Claw has accelerated faster than anyone could have predicted."

The company did not specify when the stock will return to normal, but Gajiwala said it has been "badigning products to our distributor partners to keep all the markets in stock as best we can and will continue to do so until we return to our normal security." stock position ".

White Claw has exploded recently, causing memes and trend pieces. Beverage sales grew 283% to $ 327.7 million in July compared to the same period last year. Its sales also accounted for almost 55% of all sales of hard seltzer for the week of July 4, a 200% increase from sales on July 4, 2018, according to Nielsen data.
The drink, which is the industry leader, was launched by Mike's hard lemonade maker Mark Anthony Brands in 2016. That same year, Anheuser-Busch (OUTBREAK) He bought SpikedSeltzer, which led to Bon & Viv. Boston Beer started manufacturing Truly, another popular hard seltzer.
It took White Claw a while to catch the drinkers. Now, people are looking for drinks with fewer calories and less sugar, and seltzer meets the requirements. White Claw and the Truly competition have about 100 calories per can, and Bon & Viv has about 90 calories per can.
Fashion does not fade either. Last month, Anheuser-Busch launched a new line of barbed seltzer under the Natural Light brand, an affordable product marketed for college-aged drinkers.

"These new products can help those companies, such as Anheuser-Busch, to & # 39; cushion those losses & # 39;" he previously told CNN Business Beth Bloom, badociate director of US food and beverages for Mintel, because Beer sales are declining.

Alcohol drinkers have generally been favoring beer and premium liquor. Hard seltzer, a low-calorie alternative to beer, could steal the share of light beers, according to a recent Macquarie Research note.

– Danielle Weiner-Bronner of CNN Business contributed to this report.

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