"We are working 24 hours to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, senior vice president of marketing at White Claw, told CNN. "White Claw has accelerated faster than anyone could have predicted."
The company did not specify when the stock will return to normal, but Gajiwala said it has been "badigning products to our distributor partners to keep all the markets in stock as best we can and will continue to do so until we return to our normal security." stock position ".
"These new products can help those companies, such as Anheuser-Busch, to & # 39; cushion those losses & # 39;" he previously told CNN Business Beth Bloom, badociate director of US food and beverages for Mintel, because Beer sales are declining.
Alcohol drinkers have generally been favoring beer and premium liquor. Hard seltzer, a low-calorie alternative to beer, could steal the share of light beers, according to a recent Macquarie Research note.
– Danielle Weiner-Bronner of CNN Business contributed to this report.