Google Chrome is the most popular way to surf the web on desktops and mobile devices, thanks to a combination of features that make it a reliable and sometimes resource-intensive application. However, Google's recent moves are going to ruin the Chrome experience for many Users, and we almost miss them.
Google, a few months ago, announced a proposal to change the way Chrome extensions work, which would prevent current ad blockers from working. Google received many negative comments from users, but this has not deterred the company from moving forward with these plans.
Google a few days ago responded to some of the criticisms (through 9to5Google) with respect to its V3 Manifesto Changes, explaining what will change in the future. The company confirmed that Chrome's ad blocking capabilities would no longer be available to regular Chrome users. Chrome will continue to block content if you're a paid, business or Chrome user.
The duty of a Google spokesperson 9to5Google that "Chrome supports the use and development of ad blockers," and adds that Google is "working with the developer community to obtain comments and iterate on the design of a content filtering system that preserves privacy that limits the amount of confidential data of the shared browser.
However, as the blog points out, changes in Chrome will make it impossible for most Chrome to block in the near future. The movements of Google are surprising, considering that it makes money with advertising. Alphabet noted in the recent filing on the SEC's Form 10-K that ad blocking extensions are a "risk factor" for revenue:
New and existing technologies could affect our ability to personalize ads and / or block ads online, which would hurt our business.
Technologies have been developed to make custom advertising more difficult or to block the display of advertisements, and some online service providers have integrated technologies that could affect the main functionality of third-party digital advertising. The majority of our revenue from Google is derived from the fees paid to us in connection with viewing online ads. As a result, such technologies and tools could adversely affect our operating results.
What is also interesting is that Google made it clear during I / O 2019 that it wants to offer users a better privacy and security, something that seems to go against their results. Google tried to redefine privacy to adapt to that era. The fact that he is trying to protect the customizable ads he sells to companies is also an indication that Google is giving up collecting user data in the short term.
In Google's defense, you can improve the advertising experience on the web and prevent the child from using ad blockers to prevent it from appearing in the first place.
In addition, in the same response, Google said that future versions of Chrome will make it easier for end users to handle the permissions that extensions require and will force developers to inform end users what access their extensions will have. The measure is designed to protect privacy and prevent abuse, which is undoubtedly laudable. However, that does not minimize the fact that Google plans to temporarily or permanently disable third-party ad blockers.
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