Update, May 31, 2019: I noticed the answer on Twitter that I was not alone in my reaction to this commercial, but to be sure, I contacted some authorities in good faith. Tom Fitzgerald and Lorenzo Márquez, the minds behind the fantastic TomAndLorenzo.com, are also the authors of the next book. Legendary children: the first decade of Drag race of RuPaul and the last century of queer life, which will be released by Penguin in April next year. They had this to say about the bah-dah-bah-bah-bah moment of Shangela:
In the grand scheme of things, bemoaning a McDonald's commercial may seem a bit of an exaggeration, but we've been spending the last year working on a book describing the journey of McDonald's. Endurance race towards its current state as a social and cultural phenomenon and how that journey fits perfectly with the wider journey of queer people towards acceptance, equality and celebration. McDonald's is practically synonymous with the mainstream of America, and having not only a queen of color, but one of Endurance raceDo the most famous students sit there and sell the world a McMuffin with a smile and a bit of shade and a bit of glamor? Yes, it's enough to make these two queens a little tearful, damn it. Good for you, Shangela. Good for all of us.
Original story, May 31, 2019: In 2009, Drag race of RuPaul It began to air on Logo, a Viacom network initially aimed at an LGBTQ audience. You could see the fabric walls waving softly in the breeze. There was a very soft focus Here is a glorious photo with a staircase sitting on the stage. It was hard, looking every bit the low budget show that was, and reader, I loved it. I still do. Endurance race he was funny, attractive, sometimes moving, often relevant, and astutely (and sometimes openly) subversive. That remains true, although in the years since he moved to VH1, his teeth have fallen occasionally. Then he started winning Emmy awards, nine to date, and it's likely that they will arrive later this year, and I thought: "Wow, Endurance race It really has broken through the mainstream. This show with somewhat regular glory pit jokes is snagging real trophies that do not even have the shape of Ru. "
Yes, that was nothing. Here is: a Drag race of RuPaul McDonald's commercial.
Even if you do not look Endurance race, there is the possibility that he recognizes that Shangela, who in addition to many appearances on television, played a minor but significant role in the performance of Bradley Cooper. A star has been born. And last night, Shangela LaQuifa Wadley, first of her name, Coiner Of Catchphrases and Wearer Of Corn, appeared in a McDonald's commercial that aired during the end of Endurance raceS 11th season.
Shangela is not the first "Ru Girl" to be launched for a great company. Starbucks published a commercial a couple of years ago with Bianca Del Rio (winner of season 6) and Adore Delano (runner-up that season); Orbitz has made several; and Shangela and some other notables Endurance race The queens (including one of my favorites, Manila Luzon) also made this anti-smoking announcement for the CDC, which I missed when it was issued.
Nor was McDonald's the only company that tried to get into that sweet, sweet Endurance race action yesterday. The Miss Congeniality award was sponsored by Crest Whitestrips, for shouting out loud. There was also this mediocre Pepsi attempt that, in the true spirit of Endurance race, it was read immediately in search of dirt.
Seriously, that's a treasure trove of answers.
McDonald's attempt is much better. My feelings about the co-optation of the queer culture by the mainstream will always be complicated: brands are not your friends, clinging to something popular and creative does not mean an equitable ally, creators often stay behind, et cetera. But what this particular announcement does, and its corresponding campaign (complete with the hashtag #YyyyBreakfast), what stands out is that it's not just about McDonald's trying to enter the Endurance race Conversation, which often goes viral. It's McDonald's that gives Ms. Shangela part of that McDonald's. money. The company wanted drag queen magic, so they hired a professional.
I was not alone in that response.
Shangela was the first queen eliminated in Endurance raceS second season, but it made a great impression despite all the Vaseline on the lens; The following year, she became the first queen to compete again (Miss Vanjie, Shangela walked so you could run). She returned for a later season of Drag Race by RuPaul: All Stars, and it was stolen. She went to the Oscars this year, and brought the friction to the red carpet. Now she is a McDonald spokesperson.
There are disadvantages to Endurance race It could no longer be the small and crazed show, but artists like Shangela are paid and the introduction of a wider audience to the queer culture at the same time is quite a remarkable thing. Fan the place of Shangela McD during the NBA Finals, cowards.