Home / Technology / We believe that Apple will announce the iPhone 11 on this day

We believe that Apple will announce the iPhone 11 on this day



iPhone xs-1

The Apple iPhone XS.

Angela Lang / CNET

Every year, Apple needs to prepare something exciting if it wants people to get excited about the next iPhone. The same is true especially for this year. with IPhone sales fall 12% in the third fiscal quarter, Profits are expected to fall to $ 9.6 billion and more people exchanging their iPhones for androids, the company needs to make sure that its iPhone 11, 11R and 11 Max (or whatever it is called) are convincing enough to attract new customers or keep current customers updated.

So when will Apple officially announce the 2019 iPhones? The company has not yet sent invitations to iPhone events, but according to previous years, I predict that Apple will present the next iPhones on Tuesday, Sept. 10. Please note that this is only a polite badumption, and we have no confirmation from Apple if this date is correct (Apple did not immediately respond to a request for comment). However, there are some reasons why this is the most likely date.


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For the past seven years, Apple has announced iPhones in the same week as Labor Day, which is the first Monday in September, or the following week. In the past, if the American holiday occurred the sept. 3 or earlier, Apple announced its iPhone the following week. When Labor Day landed in September. 5 or later, as it did in 2015 and 2016, Apple announced the iPhone the following Wednesday (two days after Labor Day). Look at the table below to see what I mean:

Release dates and announcement of Apple iPhone (2012-2018)

iPhone model and year

Announcement date

Release date

iPhone XS / XS Max (2018)

Wednesday, September 12

Friday, September 21

iPhone 8/8 Plus (2017)

Tuesday, September 12

Friday, September 22

iPhone 7/7 Plus (2016)

Wednesday, September 7

Friday, September 16

iPhone 6S / 6S Plus (2015)

Wednesday, September 9

Friday, September 25

iPhone 6/6 Plus (2014)

Tuesday, September 9

Friday, September 19

iPhone 5S (2013)

Tuesday, September 10

Friday, September 20

iPhone 5 (2012)

Wednesday, September 12

Friday, September 21

This year, Labor Day is Monday, September. 2. Following the pattern, Apple would announce its new iPhones the following Tuesday or Wednesday: September. 10 or sept. 11. Any date fits the pattern, but since the news cycle in September. 11 it is better to avoid it for obvious reasons, it would go with September. 10 as the safest bet. I also predict that advance orders will begin that Friday, September. 13.

The date also aligns with the expected release and shipping dates in the store, which I hope will fall on Friday, Sept. 20. For the past seven years, you could buy regular flagship iPhones on a Friday, around the third week of September, about a week and a half after Apple makes its announcements. Special iPhones, such as iPhone XR, iPhone X duck iPhone SE Sent on your own terms. Because the iPhone XR was available in October, there is a possibility that the iPhone 11R is also in the hands of users in October.

There you have it. I think Apple will announce the new iPhone 11s in September. 10, with pre-orders in September. 13 and shipping from September. 20. Once again, without Apple's confirmation, these are just predictions, but we'll know soon if I'm right. Last year I bet a can of Coca-Cola if it turned out to be right, which it was. (I'm still waiting for that soda by the way.) If I'm right this year I'll bet … a box of Pocky.

$ 999

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