The "meat" of vegetable origin is ready to become a $ 140 billion industry, with Impossible Foods and Beyond Meat in the lead.
With commitments from big chains such as Burger King, which is scheduled to launch the Impossible Whopper across the United States by the end of 2019, Impossible Foods seems closer than ever to its goal of starting a plant-based revolution.
So, what about the substitute for herbal meat with big ambitions to take over the food industry?
Read more: The & # 39; meat & # 39; of vegetable origin is conquering fast food. This is where you can get meat substitutes like Beyond Burger and Impossible Taco.
The chief scientist of Impossible Foods, David Lipman, may be an expert in biotechnology and genomes, but the taste of meat is in his blood. Lipman received his meat education during his youth, while working at his father's meat market in New York State.
In a January blog post, Lipman wrote that the Impossible science team "spent years badyzing meat and recreating every element of sensory experience: smell, taste, texture, touch, nutrition, spark factor."
Impossible Foods uses genetic engineering to make ingredients that are essential for the flavor and texture of its plant-based meat substitute: soybean leghemoglobin (also known as heme) and soy protein. Soy protein replaced wheat protein as the main base of Impossible's second recipe, while soybean leghemoglobin is responsible for making the hamburger taste meat.
While some have criticized Impossible Foods for its use of genetic engineering, the Food and Drug Administration (FDA) considered that heme is safe to eat by 2018.
According to the Impossible Foods website, the five main ingredients of an Impossible Burger 2.0 are:
- Soy protein concentrate
- Coconut oil
- Sunflower oil
- Natural flavors
The impossible "meat" also contains 2% or less of:
- Potato Protein
- Yeast extract
- Dextrose cultivated
- Modified food starch
- Soy Leghemoglobin
- Soy protein isolate
- Mixed Tocopherols (Vitamin E)
- Zinc glutonate
- Thiamine hydrochloride (vitamin B1)
- Sodium ascorbate (vitamin C)
- Pyridoxine hydrochloride (vitamin B6)
- Riboflavin (Vitamin B2)
- B12 vitamin
The impossible burger is kosher and certified halal, but not organic. A four-ounce hamburger contains 240 calories, 14 grams of fat, 370 milligrams of sodium and 19 grams of protein, a slight improvement in the nutritional profile of the original recipe, which had 290 calories, 17 grams of fat, 580 milligrams of Sodium , and 27 grams of protein.
In his blog post, Lipman wrote that Impossible Foods would continue to improve the flavor and nutritional value of his recipe.
"At Impossible Foods, we've been working on a way to turn plants into meat for just seven years, and we're improving on that every day," he wrote.